Creative App seems to have been going great guns since Planner Buyer last reported on their inception. Last month the team managed to plan and deliver their first campaign for Massive Travel. The process can only be described as a wonder of team work and brilliant agency planning, buying and campaign management.

Monday:
The brief given was to deliver 1,000,000 acquisitions or holiday sales over a 4 week period, with a budget of £10,000. Stephen Hawking, recently promoted from analyst was given the task of planning the campaign, …

LONDON:  Starting with a high profile presence at a series of London media award ceremonies, Columbia Tourism is seeking to reduce costs among both agencies and media owners through the provision of very large quantities of cocaine, PlannerBuyer has exclusively learned.
The deal has been met with unbridled enthusiasm at agency and media owner alike, from those on the shop floor to very senior players.
Details are unclear as yet as to how the nosebag will be distributed but PlannerBuyer was at a recent night out celebrating the inking of the deal …

“In the spirit of Christmas and the never ending self promotion, a celebrity agency has been set up under the tutelage of media mogul Janet Street Porter. In Janet’s own words the challenge was not so much to highlight any good causes or give something back but, “to see if we could take these useless fuckers and make some bloody cash for me out of these spineless sales shits.”

Her planning and buying staff include Simon Cowell, Jordan, and Kerry Katona.

“So far I think we have the media …

Exclusive research by commissioned by Plannerbuyer has for the first time revealed how sales people are approaching the digital agency world and how their counterparts view their efforts.
Plannerbuyer approached real agency people to ask them to give their frank opinions. If you are a sales person with a sensitive but over-inflated ego, this may make uncomfortable reading, so please turn away now.
Mates
It would appear that everyone enjoys being popular and it would appear that planners and buyers are the most popular boys and girls going with each one having an …

LONDON – Starting next month Media Wars will hit our screens. The programme will pit Media Owners against each other and Media Agencies against each other in street fights, cage matches and pitched battles. Each week the losing company will be closed and up to 1500 people will lose their livelihood.
The first week matches Adrevenue against Vastclick in what is said to be quite a spectacle, and Wediacom against BigMunchMedia in what is being billed as the first potential giant killing.
Media bosses have been keen to get involved saying …

LONDON – MAAUW part of the Bloated Media Group today announced radical plans today to get rid of all telephones as part of their efficiency drive. According to Richard, Head of Enterprise And Development, the agency is 23% less efficient because planning and buying teams were spending too much time on the phones.
“We need to run a tight ship here, and I’m the Captain of the Vessel. I’m the Big Cheese, the The Big Kahuna, the Daddy, the Man…..” etc etc
“Our planners are the life blood of this agency; …

So Facebook founder Mark Zuckerberg is encouraging users to vote on how they want the site to be run.
From 17th April Facebook members will be able to install an application that will allow them to vote on documents that will govern how the social network is run.
Democracy on the internet eh? Not a bad idea…the internet, the final frontier of free speech, where no-one will be able to have control over individuals’ freedoms. Mark Zuckerberg has to make his earlier U-turn on ownership of all Facebooks users’ photos etc …

Police have been called in to Carat, part of the Aegis Group, this morning to investigate the mystery explosion of one of their Media Analysts.  Carl Brown 14, originally from Durham, exploded all over the place at 10.00 yesterday spreading guts right across the room.
The cause of this appalling act is as yet unclear.  Carls’s manager Brian Cox commented that “this is most unlike Carl.  He had come in this morning complaining of feeling well, but I thought nothing of it, just another hangover after a freebie night out.”.  Police …

Media planning hit a new high today after, Mediacom successfully negotiated space in an innovative media first.  The latest campaign for Audi will be tattooed onto every dog at Battersea Dogs home.  Strategist Iain Dickinson hailed the coup as truly groundbreaking.
“We are delighted to be pushing the boundaries of advertising once again.  Each dog will be shaved and the tattooed permanently with the advert, creating a permanent branding opportunity.  The number of eyeballs that will see this campaign in such a targeted environment means that Audi will get some amazing …