Creative App seems to have been going great guns since Planner Buyer last reported on their inception. Last month the team managed to plan and deliver their first campaign for Massive Travel. The process can only be described as a wonder of team work and brilliant agency planning, buying and campaign management.

Monday:
The brief given was to deliver 1,000,000 acquisitions or holiday sales over a 4 week period, with a budget of £10,000. Stephen Hawking, recently promoted from analyst was given the task of planning the campaign, …

LONDON:  Starting with a high profile presence at a series of London media award ceremonies, Columbia Tourism is seeking to reduce costs among both agencies and media owners through the provision of very large quantities of cocaine, PlannerBuyer has exclusively learned.
The deal has been met with unbridled enthusiasm at agency and media owner alike, from those on the shop floor to very senior players.
Details are unclear as yet as to how the nosebag will be distributed but PlannerBuyer was at a recent night out celebrating the inking of the deal …

Exclusive research by commissioned by Plannerbuyer has for the first time revealed how sales people are approaching the digital agency world and how their counterparts view their efforts.
Plannerbuyer approached real agency people to ask them to give their frank opinions. If you are a sales person with a sensitive but over-inflated ego, this may make uncomfortable reading, so please turn away now.
Mates
It would appear that everyone enjoys being popular and it would appear that planners and buyers are the most popular boys and girls going with each one having an …

Sometimes the truth needs to be pointed out…courteousy of an anonymous email source.
Media: hello, Pointless Media
Agency: Hi media monkey whose name I can’t be bothered to remember, it’s Blah from The Really Big and Important Agency. Thanks for the weak attempt at bribery last week when you took my whole team out for masses of drinks although we both know 7 of them were creative and will never make a buying decision.
Media: Ahh yes, the smeg head that can’t be bothered to return my calls, how can I attempt to …

SILICON VALLEY – “Google has posted its first sequential decline in its history in the first quarter of 2009, and admitted it is “feeling the impact” of a tough economic environment” says MediaTweak.
‘DOES NOT COMPUTE! DOES NOT COMPUTE!’ I suspect will be the tinny robotic cry from the silicon tower. Well boo fucking hoo.  You and your army of MBA/1st class honours students commoditised the online display market.  Now factors outside your control ( DOES NOT COMPUTE! ) are shafting you. This is how it feels.
You could perhaps sell a …