LONDON – Starting next month Media Wars will hit our screens. The programme will pit Media Owners against each other and Media Agencies against each other in street fights, cage matches and pitched battles. Each week the losing company will be closed and up to 1500 people will lose their livelihood.
The first week matches Adrevenue against Vastclick in what is said to be quite a spectacle, and Wediacom against BigMunchMedia in what is being billed as the first potential giant killing.
Media bosses have been keen to get involved saying …