Media planning hit a new high today after, Mediacom successfully negotiated space in an innovative media first.  The latest campaign for Audi will be tattooed onto every dog at Battersea Dogs home.  Strategist Iain Dickinson hailed the coup as truly groundbreaking.
“We are delighted to be pushing the boundaries of advertising once again.  Each dog will be shaved and the tattooed permanently with the advert, creating a permanent branding opportunity.  The number of eyeballs that will see this campaign in such a targeted environment means that Audi will get some amazing …