Creative App seems to have been going great guns since Planner Buyer last reported on their inception. Last month the team managed to plan and deliver their first campaign for Massive Travel. The process can only be described as a wonder of team work and brilliant agency planning, buying and campaign management.

Monday:
The brief given was to deliver 1,000,000 acquisitions or holiday sales over a 4 week period, with a budget of £10,000. Stephen Hawking, recently promoted from analyst was given the task of planning the campaign, …

“In the spirit of Christmas and the never ending self promotion, a celebrity agency has been set up under the tutelage of media mogul Janet Street Porter. In Janet’s own words the challenge was not so much to highlight any good causes or give something back but, “to see if we could take these useless fuckers and make some bloody cash for me out of these spineless sales shits.”

Her planning and buying staff include Simon Cowell, Jordan, and Kerry Katona.

“So far I think we have the media …

Sometimes the truth needs to be pointed out…courteousy of an anonymous email source.
Media: hello, Pointless Media
Agency: Hi media monkey whose name I can’t be bothered to remember, it’s Blah from The Really Big and Important Agency. Thanks for the weak attempt at bribery last week when you took my whole team out for masses of drinks although we both know 7 of them were creative and will never make a buying decision.
Media: Ahh yes, the smeg head that can’t be bothered to return my calls, how can I attempt to …