Recently Universal McCann created its own 10-step programme for successful social media:

Listen to/observe what the target audience is doing in social media
Create a “social object” that is relevant to the brand and of genuine interest
Segment the target into tribes. Give them something they can join.
Allow them to engage via their preferred platform of choice—create multiple interfaces to your community
Make the experience better …

Creative App seems to have been going great guns since Planner Buyer last reported on their inception. Last month the team managed to plan and deliver their first campaign for Massive Travel. The process can only be described as a wonder of team work and brilliant agency planning, buying and campaign management.

Monday:
The brief given was to deliver 1,000,000 acquisitions or holiday sales over a 4 week period, with a budget of £10,000. Stephen Hawking, recently promoted from analyst was given the task of planning the campaign, …

TIMBUKTU – At the recent MSCA’s ( Media Self Congratulatory Awards ) the guest of honour, Prime Minister Gordon Brown delivered a staggering outburst on his opinion of the age old agency vs media owner divide in attempt to deflect from the current expenses debacle his crooked party are involved in.
‘ Agencies? – don’t get me started. Those c***s really grip my shit. With all that ‘Labour isn’t working’ hooey. They’re the ones not fucking working and if any of them come to me with a begging bowl to bail …

LONDON:  Starting with a high profile presence at a series of London media award ceremonies, Columbia Tourism is seeking to reduce costs among both agencies and media owners through the provision of very large quantities of cocaine, PlannerBuyer has exclusively learned.
The deal has been met with unbridled enthusiasm at agency and media owner alike, from those on the shop floor to very senior players.
Details are unclear as yet as to how the nosebag will be distributed but PlannerBuyer was at a recent night out celebrating the inking of the deal …

LIVERPOOL – Top Media buying agency Digital IQ have unveiled their latest technology to help clients achieve the holy grail of CPA campaigns. The technology, which is due to be implemented in June, scans a users computer once an advertisement is shown and uses any banking details stored on the computer to automatically make multiple purchases of the advertised product.

In tests the agency has recorded a 120% acquisition rate against advertisement views. Managing Director, Ronald Biggs said, “This is an exciting development on the ROI focussed market place. Clients …

Chigwell Primary school has announced that it is the first Primary education establishment to be offering full Honours degrees in Media Planning. The controversial move has split the industry with some saying that this has dumbed down an exact science.
Bob Rocker, lecturer in Media Planning and art teacher, told us;
“This is a demanding course for the students. We have developed a tough course. Students need to know how to place the correct number of coloured lego blocks next to the people they have played with best at …

“In the spirit of Christmas and the never ending self promotion, a celebrity agency has been set up under the tutelage of media mogul Janet Street Porter. In Janet’s own words the challenge was not so much to highlight any good causes or give something back but, “to see if we could take these useless fuckers and make some bloody cash for me out of these spineless sales shits.”

Her planning and buying staff include Simon Cowell, Jordan, and Kerry Katona.

“So far I think we have the media …

LONDON – WPLPRCSCMG is to close its wedia.com arm and replace it with something else pretty similar but with a spangly name, ‘Trendy Interactive Trendy Stuff’
‘We’ve noticed some other agencies doing stuff and it looks like fun’, said a senior executive. ‘ With a bit of luck we may be able to wangle some new chairs too ‘.
Asked for further explanation the executive waxed lyrical “Interactive stuff is very important, yeah, and that outdoor stuff and TV as well.”
“We hadn’t had a brainstorm for, like over an hour so after …

Exclusive research by commissioned by Plannerbuyer has for the first time revealed how sales people are approaching the digital agency world and how their counterparts view their efforts.
Plannerbuyer approached real agency people to ask them to give their frank opinions. If you are a sales person with a sensitive but over-inflated ego, this may make uncomfortable reading, so please turn away now.
Mates
It would appear that everyone enjoys being popular and it would appear that planners and buyers are the most popular boys and girls going with each one having an …

Sometimes the truth needs to be pointed out…courteousy of an anonymous email source.
Media: hello, Pointless Media
Agency: Hi media monkey whose name I can’t be bothered to remember, it’s Blah from The Really Big and Important Agency. Thanks for the weak attempt at bribery last week when you took my whole team out for masses of drinks although we both know 7 of them were creative and will never make a buying decision.
Media: Ahh yes, the smeg head that can’t be bothered to return my calls, how can I attempt to …