LIVERPOOL – Top Media buying agency Digital IQ have unveiled their latest technology to help clients achieve the holy grail of CPA campaigns. The technology, which is due to be implemented in June, scans a users computer once an advertisement is shown and uses any banking details stored on the computer to automatically make multiple purchases of the advertised product.

In tests the agency has recorded a 120% acquisition rate against advertisement views. Managing Director, Ronald Biggs said, “This is an exciting development on the ROI focussed market place. Clients are always searching to find more effective ways of achieving those elusive ROI targets. We believe that if you view an advert you are essentially making a binding contract to buy the goods. All we are doing is automating the process so the user doesn’t have to interrupt his or her browsing experience to view, compare or enter tiresome credit card details. It’s a win win for everyone…really.”

Concerns have been voiced in the trade press that this is tantamount to stealing. Ronald refutes these claims voraciously, “It’s not stealing it’s simply giving the client what he wants. We have several gambling, adult and smiley clients that are keen to get on board with us.”

Rival company IQ Digital are currently working on a product which is claimed to be able to fill out mortgage applications without the user ever seeing a web page. Exciting times.