Creative App seems to have been going great guns since Planner Buyer last reported on their inception. Last month the team managed to plan and deliver their first campaign for Massive Travel. The process can only be described as a wonder of team work and brilliant agency planning, buying and campaign management.

Monday:

The brief given was to deliver 1,000,000 acquisitions or holiday sales over a 4 week period, with a budget of £10,000. Stephen Hawking, recently promoted from analyst was given the task of planning the campaign, for which he analysed previous campaign performances, network rates and reach, ran an algorithm, projected potential campaign performance and plotted the likelihood of universal destruction via the opening of a new black hole in the agency toilet (not just when Jordan was showing the new analyst the toilet). The plan was then delivered by telepathy to Kerry who was given the job of allocating budget.

Potential disaster loomed, when 2 hours later Kerry was asked to confirm that the budget had been spent across the planned media owners. Kerry, it was said by an onlooker, aggressively denied that she had ever been given the budget and began to cry. At the point where Janet Street Porter pointed out that Kerry looked like she had a powdery milk moustache, she began to cry and ran to the toilet (again) just as Jordan and a rather bedraggled young intern continued on their welcome tour.

Tuesday:

With the whole budget winging it’s way to Columbia, Jordan stepped up to the mark and utilised her contacts and “negotiating” skills to personally see 3 media owners who the next day were happy to offer some inventory free of charge.

Wednesday:

The campaign managed to go live on time with the client none the wiser, however the agency still faced a loss of revenue with their 15% rapidly working it’s way out of Katona’s bloodstream (she still denies that she knew where the budget had gone and suggested that she was pick pocketed on her way to the coffee shop, and that she was probably the unluckiest person ever and none of it was her fault or ever was…she just wanted a fair go etc etc boo hoo).

Friday:

Simon was yet to play his part and in two days after the campaign had begun, called all three networks claiming that the acquisition rate was actually negative and that this was the worst performance he had ever seen. “…honestly I have to tell you straight, this is the most shambolic campaign management I have ever seen. Unless you improve you will not be on the plan next week.”, he said. Following his critique he managed to get the networks to pay for the campaign netting the agency £15,000.

The team celebrated with a night out on the tiles. Hawking got a bit wobbly after one too many WD40’s although the night was tainted when Katona was “pick pocketed” again and lost £15,000.