Alarm bells rang yesterday as Precise Media were under pressure to explain why they appear to have developed a nuclear reactor in their new offices in Victoria. New aerial photography released by MI5 clearly shows what appears to be a Grade 2 nuclear facility only half a mile away from Buckingham Palace and the Houses of Parliament.

Precise Media has been under increasing scrutiny over recent months over it’s aggressive insurgence into the digital market. Their results have been highly praised leaving many in the industry questioning how these results have been achieved, and where Precise have suddenly appeared from.

Precise, who were previously known as Dominate Media until 12 months ago, have been accused of underhand tactics in order to control the UK digital market.

Company President Brian Iranijad insists that the facility is for peaceful adserving purposes only and has denied that the facility is in breach of the IAB rules.

Precise has admitted owning a cookie plant in the past, however industry insiders have said that this new secret facility represented a, “direct challenge to the basic concept of fair competition between ad sales firms.” Managing director George McGeorge of Digital Ads IQ added, “Look, I’d love to have a nuclear powered adserver, but this just isn’t cricket.”

A nuclear powered adserver can produce over 1 billion uranium enriched ads an hour and 1 bomb a month. A nuclear ad is heavier than normal ads, and poses a significant risk by irradiating a normal ad, therefore making post impression tracking on the normal ad impotent. In this way it has been argued that Precise can unfairly increase it’s CPA performance.

The IAB has asked Precise to “provide specific information and access to the facility as soon as possible”. Moogsoft and Macromediasoft have stressed that they are “at one” on the issue and have accused Precise of “the proliferation of enriched ads”.

Iranijad refuted this accusation claiming that Network leaders would regret their invidious statements.

Completely separately, Precise have seen a 2500% increase in advertising from the Middle East, raising speculation that they have broken a new market for the UK. The specifics of the campaigns are kept a closely guarded secret, but it is clear that the increased revenue has been a shot in the arm for Precise who, under their previous moniker were the equivalent of a drunken tramp in a subway who is walked passed daily by thousands of people, completely unaware of his existence.

Govt sources are said to have been completely unaware that a nuclear facility was in existance in their back yard and have blamed the recent postal strikes for the lack of information.