LONDON – WPLPRCSCMG is to close its wedia.com arm and replace it with something else pretty similar but with a spangly name, ‘Trendy Interactive Trendy Stuff’

‘We’ve noticed some other agencies doing stuff and it looks like fun’, said a senior executive. ‘ With a bit of luck we may be able to wangle some new chairs too ‘.

Asked for further explanation the executive waxed lyrical “Interactive stuff is very important, yeah, and that outdoor stuff and TV as well.”

“We hadn’t had a brainstorm for, like over an hour so after we’d had a brainstorm about why we weren’t having enough brainstorms we brainstormed stuff to do. That’s when we came up with the idea of restructuring for the sake of it. It was Darren from the post rooms idea – we can pin the blame on him if it goes pear shaped.”

“Is that voice recorder a freebie – can I have it? “‘

Trendy Interactive Trendy Stuff will be handling cross media clever campaigns for Pukka Pies, Poundland, Stephen Hawking, Otters and the BNP.