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		<title>Coffee is for closers</title>
		<link>http://plannerbuyer.com/?p=385</link>
		<comments>http://plannerbuyer.com/?p=385#comments</comments>
		<pubDate>Mon, 12 Jul 2010 14:28:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://plannerbuyer.com/?p=385</guid>
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	Tags: buyer, planner

	Related posts
	
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		<item>
		<title>Exclusive media restaurant opens in Soho</title>
		<link>http://plannerbuyer.com/?p=379</link>
		<comments>http://plannerbuyer.com/?p=379#comments</comments>
		<pubDate>Mon, 19 Apr 2010 23:35:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://plannerbuyer.com/?p=379</guid>
		<description><![CDATA[One constant in the dizzy world of New Media is the age old tradition of Media Owners and Junior Plannerbuyers idling away a lunchtime hour or two over a jolly pleasant lunch. Convening in a convenient bistro whilst gorging over the finer details of a particularly complex and in depth brief, the unlikely bed fellows use the time wisely to work towards a mutually beneficial and occasionally ground breaking media first for the benefit of a client.
Of course it isn’t always this way, and it has been known, ye gods, ...]]></description>
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		<item>
		<title>“What the F***!”</title>
		<link>http://plannerbuyer.com/?p=377</link>
		<comments>http://plannerbuyer.com/?p=377#comments</comments>
		<pubDate>Mon, 19 Apr 2010 23:32:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://plannerbuyer.com/?p=377</guid>
		<description><![CDATA[Let Plannerbuyer know if you know of anything similar or heard better;

Planner – “Can you give me a detailed breakdown of what you are going to do to optimise this campaign?”
Media O – “I have spoken to ad opts (sic) and they will optimize (sic) so you should see an improvement.”
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;
Planner – “I am looking to target an audience of 35-44 year old women who like to go to the pub and reminisce about their school ski trips, what can you do for this?”
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;
Media O – “I have an opportunity ...]]></description>
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		<item>
		<title>GASH membership increases to 89 members</title>
		<link>http://plannerbuyer.com/?p=373</link>
		<comments>http://plannerbuyer.com/?p=373#comments</comments>
		<pubDate>Mon, 19 Apr 2010 23:27:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://plannerbuyer.com/?p=373</guid>
		<description><![CDATA[Online Advertising body GASH has announced that it’s membership will be raised to 89 full members following the latest round of multiple choice test audits.  A spokesperson for the organisation, which is affiliated to the internet advertising debacle (IAD) commented,
“This is great news for the industry.  This latest round of audits was the firmest yet, with members having to answer 5 questions [multiple choice], and promise that they would be good for the next 6 months.  This is a clear indication that our processes are having a ...]]></description>
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		<item>
		<title>Universally McCom gets first computer</title>
		<link>http://plannerbuyer.com/?p=361</link>
		<comments>http://plannerbuyer.com/?p=361#comments</comments>
		<pubDate>Tue, 16 Mar 2010 13:18:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://plannerbuyer.com/?p=361</guid>
		<description><![CDATA[
 


London: A heady mixture of excitement and mistrust was palpapble as the usually lethargic, uninspired and generally pasty workers at Digital Agency Universally McCom gathered around the plain brown box delivered to the board room earlier this week.
The employees had been told that the contents of said box would revolutionise the way their media planning would be done.
 
A hushed silence fell as John Dildon, Senior Cross Media Trading Manager and Head of Online Media Buying Executive, approached branishing a pair of scissors with clear intenet. Upon opening the ...]]></description>
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		<item>
		<title>10 steps to success with Agencies</title>
		<link>http://plannerbuyer.com/?p=356</link>
		<comments>http://plannerbuyer.com/?p=356#comments</comments>
		<pubDate>Fri, 15 Jan 2010 17:51:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Headline]]></category>
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		<category><![CDATA[10 steps]]></category>
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		<category><![CDATA[earthquake]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://plannerbuyer.com/?p=356</guid>
		<description><![CDATA[Recently Universal McCann created its own 10-step programme for successful social media:

Listen to/observe what the      target audience is doing in social media
Create a “social object”      that is relevant to the brand and of genuine interest
Segment the target into      tribes. Give them something they can join.
Allow them to engage via      their preferred platform of choice—create multiple interfaces to your      community
Make the experience better    ...]]></description>
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		<item>
		<title>The Nintendii Shii</title>
		<link>http://plannerbuyer.com/?p=333</link>
		<comments>http://plannerbuyer.com/?p=333#comments</comments>
		<pubDate>Wed, 18 Nov 2009 10:26:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://plannerbuyer.com/?p=333</guid>
		<description><![CDATA[
Apologies but as a piece of work this is too good to miss the opportunity to show how advertising should be done.  Clearly Plannerbuyer cannot condone any sexist implications made by this video&#8230;.

No tags for this post.
	Related posts
	
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		<item>
		<title>Creaptive App first campaign &#8211; a triumph!</title>
		<link>http://plannerbuyer.com/?p=322</link>
		<comments>http://plannerbuyer.com/?p=322#comments</comments>
		<pubDate>Wed, 04 Nov 2009 13:29:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Agency News]]></category>
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		<category><![CDATA[brief]]></category>
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		<guid isPermaLink="false">http://plannerbuyer.com/?p=322</guid>
		<description><![CDATA[

 
Creative App seems to have been going great guns since Planner Buyer last reported on their inception. Last month the team managed to plan and deliver their first campaign for Massive Travel.  The process can only be described as a wonder of team work and brilliant agency planning, buying and campaign management.
 








Monday: 
The brief given was to deliver 1,000,000 acquisitions or holiday sales over a 4 week period, with a budget of £10,000. Stephen Hawking, recently promoted from analyst was given the task of planning the campaign, ...]]></description>
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		<item>
		<title>Astounding anti agency outburst from PM</title>
		<link>http://plannerbuyer.com/?p=193</link>
		<comments>http://plannerbuyer.com/?p=193#comments</comments>
		<pubDate>Fri, 16 Oct 2009 07:34:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Agency News]]></category>
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		<guid isPermaLink="false">http://plannerbuyer.com/?p=193</guid>
		<description><![CDATA[TIMBUKTU – At the recent MSCA’s ( Media Self Congratulatory Awards ) the guest of honour, Prime Minister Gordon Brown delivered a staggering outburst on his opinion of the age old agency vs media owner divide in attempt to deflect from the current expenses debacle his crooked party are involved in.
‘ Agencies? – don’t get me started. Those c***s really grip my shit. With all that ‘Labour isn’t working’ hooey. They’re the ones not fucking working and if any of them come to me with a begging bowl to bail ...]]></description>
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		<item>
		<title>Is digital going Nuclear?</title>
		<link>http://plannerbuyer.com/?p=310</link>
		<comments>http://plannerbuyer.com/?p=310#comments</comments>
		<pubDate>Mon, 12 Oct 2009 11:00:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://plannerbuyer.com/?p=310</guid>
		<description><![CDATA[Alarm bells rang yesterday as Precise Media were under pressure to explain why they appear to have developed a nuclear reactor in their new offices in Victoria.  New aerial photography released by MI5 clearly shows what appears to be a Grade 2 nuclear facility only half a mile away from Buckingham Palace and the Houses of Parliament.

Precise Media has been under increasing scrutiny over recent months over it’s aggressive insurgence into the digital market.  Their results have been highly praised leaving many in the industry questioning how these ...]]></description>
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