One constant in the dizzy world of New Media is the age old tradition of Media Owners and Junior Plannerbuyers idling away a lunchtime hour or two over a jolly pleasant lunch. Convening in a convenient bistro whilst gorging over the finer details of a particularly complex and in depth brief, the unlikely bed fellows use the time wisely to work towards a mutually beneficial and occasionally ground breaking media first for the benefit of a client.
Of course it isn’t always this way, and it has been known, ye gods, …

Let Plannerbuyer know if you know of anything similar or heard better;

Planner – “Can you give me a detailed breakdown of what you are going to do to optimise this campaign?”
Media O – “I have spoken to ad opts (sic) and they will optimize (sic) so you should see an improvement.”
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Planner – “I am looking to target an audience of 35-44 year old women who like to go to the pub and reminisce about their school ski trips, what can you do for this?”
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Media O – “I have an opportunity …

Apologies but as a piece of work this is too good to miss the opportunity to show how advertising should be done.  Clearly Plannerbuyer cannot condone any sexist implications made by this video….

Creative App seems to have been going great guns since Planner Buyer last reported on their inception. Last month the team managed to plan and deliver their first campaign for Massive Travel. The process can only be described as a wonder of team work and brilliant agency planning, buying and campaign management.

Monday:
The brief given was to deliver 1,000,000 acquisitions or holiday sales over a 4 week period, with a budget of £10,000. Stephen Hawking, recently promoted from analyst was given the task of planning the campaign, …

TIMBUKTU – At the recent MSCA’s ( Media Self Congratulatory Awards ) the guest of honour, Prime Minister Gordon Brown delivered a staggering outburst on his opinion of the age old agency vs media owner divide in attempt to deflect from the current expenses debacle his crooked party are involved in.
‘ Agencies? – don’t get me started. Those c***s really grip my shit. With all that ‘Labour isn’t working’ hooey. They’re the ones not fucking working and if any of them come to me with a begging bowl to bail …

Management at Sales House, B-Star, today announced that they will be axing 20 of their staff. The unlucky few face a bleak future as the selected will be for the chop next week. Dave D’Boy, managing Director has made the decision to literally give them the axe and have a public execution on Charlotte Street next Thursday.

“We decided that this would probably be the best way forward. Not only do we not have to pay any redundancy fees, but also this makes for a bit of a morale boost for …

“In the spirit of Christmas and the never ending self promotion, a celebrity agency has been set up under the tutelage of media mogul Janet Street Porter. In Janet’s own words the challenge was not so much to highlight any good causes or give something back but, “to see if we could take these useless fuckers and make some bloody cash for me out of these spineless sales shits.”

Her planning and buying staff include Simon Cowell, Jordan, and Kerry Katona.

“So far I think we have the media …

667 Games have today been defending their decision to sell in game advertising for their latest console game, “Farmyard Murder Xtreme!”. The game which is due to be released on Mother’s Day has attracted criticism for its graphic scenes where characters are seen to smoke cigarettes.

In the game where players are rewarded for the genocide of goats and other farm yard animals, including a cute kitten, the farmer is seen smoking a pipe in several scenes. Parents have complained in their 3’s, one even writing to President Brown saying, …

….Never seen in the same place at the same time….hmmmm