One constant in the dizzy world of New Media is the age old tradition of Media Owners and Junior Plannerbuyers idling away a lunchtime hour or two over a jolly pleasant lunch. Convening in a convenient bistro whilst gorging over the finer details of a particularly complex and in depth brief, the unlikely bed fellows use the time wisely to work towards a mutually beneficial and occasionally ground breaking media first for the benefit of a client.
Of course it isn’t always this way, and it has been known, ye gods, …

Let Plannerbuyer know if you know of anything similar or heard better;

Planner – “Can you give me a detailed breakdown of what you are going to do to optimise this campaign?”
Media O – “I have spoken to ad opts (sic) and they will optimize (sic) so you should see an improvement.”
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Planner – “I am looking to target an audience of 35-44 year old women who like to go to the pub and reminisce about their school ski trips, what can you do for this?”
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Media O – “I have an opportunity …

Online Advertising body GASH has announced that it’s membership will be raised to 89 full members following the latest round of multiple choice test audits. A spokesperson for the organisation, which is affiliated to the internet advertising debacle (IAD) commented,
“This is great news for the industry. This latest round of audits was the firmest yet, with members having to answer 5 questions [multiple choice], and promise that they would be good for the next 6 months. This is a clear indication that our processes are having a …

London: A heady mixture of excitement and mistrust was palpapble as the usually lethargic, uninspired and generally pasty workers at Digital Agency Universally McCom gathered around the plain brown box delivered to the board room earlier this week.
The employees had been told that the contents of said box would revolutionise the way their media planning would be done.

A hushed silence fell as John Dildon, Senior Cross Media Trading Manager and Head of Online Media Buying Executive, approached branishing a pair of scissors with clear intenet. Upon opening the …

Apologies but as a piece of work this is too good to miss the opportunity to show how advertising should be done.  Clearly Plannerbuyer cannot condone any sexist implications made by this video….

TIMBUKTU – At the recent MSCA’s ( Media Self Congratulatory Awards ) the guest of honour, Prime Minister Gordon Brown delivered a staggering outburst on his opinion of the age old agency vs media owner divide in attempt to deflect from the current expenses debacle his crooked party are involved in.
‘ Agencies? – don’t get me started. Those c***s really grip my shit. With all that ‘Labour isn’t working’ hooey. They’re the ones not fucking working and if any of them come to me with a begging bowl to bail …

Alarm bells rang yesterday as Precise Media were under pressure to explain why they appear to have developed a nuclear reactor in their new offices in Victoria. New aerial photography released by MI5 clearly shows what appears to be a Grade 2 nuclear facility only half a mile away from Buckingham Palace and the Houses of Parliament.

Precise Media has been under increasing scrutiny over recent months over it’s aggressive insurgence into the digital market. Their results have been highly praised leaving many in the industry questioning how these …

You join us at the beginning of one of the quarter final qualifiers for this years MasterPlannerBuyer: The Professionals. Greg Wallace and Michel Roux Jr have always shown a proclivity for media dress with their excellent array of suit jackets worn with jeans. Now they have officially swapped choux pastry for pointy shoe pastry, a raspberry reduction for a rate discount and cooking for booking.
3 aspiring PlannerBuyers have been asked to produce a classic digital plan – with added elements of their own ingenuity. They come from across the industry, …

LONDON – John Watkins made the bold decision to resign from top sales house Adtribe  citing the recession as his reason to leave his £60,000 a year job.
Speaking to plannerbuyer.com John said that he needed to make a stand as “sales people all over the country are being denied commission because of this recession.  It used to be that a nice lunch out was all it took to get a nice chunk of business.  Now expenses are being cut back people are having to actually sell! It’s a disgrace!  Someone …

LIVERPOOL – Top Media buying agency Digital IQ have unveiled their latest technology to help clients achieve the holy grail of CPA campaigns. The technology, which is due to be implemented in June, scans a users computer once an advertisement is shown and uses any banking details stored on the computer to automatically make multiple purchases of the advertised product.

In tests the agency has recorded a 120% acquisition rate against advertisement views. Managing Director, Ronald Biggs said, “This is an exciting development on the ROI focussed market place. Clients …