Online Advertising body GASH has announced that it’s membership will be raised to 89 full members following the latest round of multiple choice test audits. A spokesperson for the organisation, which is affiliated to the internet advertising debacle (IAD) commented,
“This is great news for the industry. This latest round of audits was the firmest yet, with members having to answer 5 questions [multiple choice], and promise that they would be good for the next 6 months. This is a clear indication that our processes are having a …

Recently Universal McCann created its own 10-step programme for successful social media:

Listen to/observe what the target audience is doing in social media
Create a “social object” that is relevant to the brand and of genuine interest
Segment the target into tribes. Give them something they can join.
Allow them to engage via their preferred platform of choice—create multiple interfaces to your community
Make the experience better …

Alarm bells rang yesterday as Precise Media were under pressure to explain why they appear to have developed a nuclear reactor in their new offices in Victoria. New aerial photography released by MI5 clearly shows what appears to be a Grade 2 nuclear facility only half a mile away from Buckingham Palace and the Houses of Parliament.

Precise Media has been under increasing scrutiny over recent months over it’s aggressive insurgence into the digital market. Their results have been highly praised leaving many in the industry questioning how these …

Management at Sales House, B-Star, today announced that they will be axing 20 of their staff. The unlucky few face a bleak future as the selected will be for the chop next week. Dave D’Boy, managing Director has made the decision to literally give them the axe and have a public execution on Charlotte Street next Thursday.

“We decided that this would probably be the best way forward. Not only do we not have to pay any redundancy fees, but also this makes for a bit of a morale boost for …

LONDON – John Watkins made the bold decision to resign from top sales house Adtribe  citing the recession as his reason to leave his £60,000 a year job.
Speaking to plannerbuyer.com John said that he needed to make a stand as “sales people all over the country are being denied commission because of this recession.  It used to be that a nice lunch out was all it took to get a nice chunk of business.  Now expenses are being cut back people are having to actually sell! It’s a disgrace!  Someone …

LONDON:  Starting with a high profile presence at a series of London media award ceremonies, Columbia Tourism is seeking to reduce costs among both agencies and media owners through the provision of very large quantities of cocaine, PlannerBuyer has exclusively learned.
The deal has been met with unbridled enthusiasm at agency and media owner alike, from those on the shop floor to very senior players.
Details are unclear as yet as to how the nosebag will be distributed but PlannerBuyer was at a recent night out celebrating the inking of the deal …

LONDON: Some see it as a barbaric practice. Others, a necessary threshing of dead wood out of the industry. Make of it what you will but last Thursday, Rita Spunky McVae was publicly ridiculed and excommunicated from the London media sales community.
Her crime?
Honesty.
Her punishment?
Being stripped naked, covered in boiling tar, rolled in white feathers to symbolize cowardice, paraded along Charlotte St trussed to a pole and then chased out of the West End. All accompanied by a brass band, bunting in the street and a baying mob of inebriated …

Sometimes the truth needs to be pointed out…courteousy of an anonymous email source.
Media: hello, Pointless Media
Agency: Hi media monkey whose name I can’t be bothered to remember, it’s Blah from The Really Big and Important Agency. Thanks for the weak attempt at bribery last week when you took my whole team out for masses of drinks although we both know 7 of them were creative and will never make a buying decision.
Media: Ahh yes, the smeg head that can’t be bothered to return my calls, how can I attempt to …

When times are hard, new technology isn’t always the only solution. Struggling saleshouse Ads4All have taken their behavioural targeting to the next stage by employing a behavioural expert on the sales side if the business. Their latest employee, “Tony” started for the company in March this year and has tripled revenues within the space of two months. It appears Tony has been approaching agencies and asking them to “adjust” their behaviour and book with Ads4All.

Despite all campaigns falling on their arse Tony has still managed to keep re-bookings at 100%. …

667 Games have today been defending their decision to sell in game advertising for their latest console game, “Farmyard Murder Xtreme!”. The game which is due to be released on Mother’s Day has attracted criticism for its graphic scenes where characters are seen to smoke cigarettes.

In the game where players are rewarded for the genocide of goats and other farm yard animals, including a cute kitten, the farmer is seen smoking a pipe in several scenes. Parents have complained in their 3’s, one even writing to President Brown saying, …