One constant in the dizzy world of New Media is the age old tradition of Media Owners and Junior Plannerbuyers idling away a lunchtime hour or two over a jolly pleasant lunch. Convening in a convenient bistro whilst gorging over the finer details of a particularly complex and in depth brief, the unlikely bed fellows use the time wisely to work towards a mutually beneficial and occasionally ground breaking media first for the benefit of a client.
Of course it isn’t always this way, and it has been known, ye gods, …

Let Plannerbuyer know if you know of anything similar or heard better;

Planner – “Can you give me a detailed breakdown of what you are going to do to optimise this campaign?”
Media O – “I have spoken to ad opts (sic) and they will optimize (sic) so you should see an improvement.”
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Planner – “I am looking to target an audience of 35-44 year old women who like to go to the pub and reminisce about their school ski trips, what can you do for this?”
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Media O – “I have an opportunity …

Online Advertising body GASH has announced that it’s membership will be raised to 89 full members following the latest round of multiple choice test audits. A spokesperson for the organisation, which is affiliated to the internet advertising debacle (IAD) commented,
“This is great news for the industry. This latest round of audits was the firmest yet, with members having to answer 5 questions [multiple choice], and promise that they would be good for the next 6 months. This is a clear indication that our processes are having a …

London: A heady mixture of excitement and mistrust was palpapble as the usually lethargic, uninspired and generally pasty workers at Digital Agency Universally McCom gathered around the plain brown box delivered to the board room earlier this week.
The employees had been told that the contents of said box would revolutionise the way their media planning would be done.

A hushed silence fell as John Dildon, Senior Cross Media Trading Manager and Head of Online Media Buying Executive, approached branishing a pair of scissors with clear intenet. Upon opening the …

Recently Universal McCann created its own 10-step programme for successful social media:

Listen to/observe what the target audience is doing in social media
Create a “social object” that is relevant to the brand and of genuine interest
Segment the target into tribes. Give them something they can join.
Allow them to engage via their preferred platform of choice—create multiple interfaces to your community
Make the experience better …

Apologies but as a piece of work this is too good to miss the opportunity to show how advertising should be done.  Clearly Plannerbuyer cannot condone any sexist implications made by this video….