Recently Universal McCann created its own 10-step programme for successful social media:

Listen to/observe what the target audience is doing in social media
Create a “social object” that is relevant to the brand and of genuine interest
Segment the target into tribes. Give them something they can join.
Allow them to engage via their preferred platform of choice—create multiple interfaces to your community
Make the experience better …

Apologies but as a piece of work this is too good to miss the opportunity to show how advertising should be done.  Clearly Plannerbuyer cannot condone any sexist implications made by this video….

Creative App seems to have been going great guns since Planner Buyer last reported on their inception. Last month the team managed to plan and deliver their first campaign for Massive Travel. The process can only be described as a wonder of team work and brilliant agency planning, buying and campaign management.

Monday:
The brief given was to deliver 1,000,000 acquisitions or holiday sales over a 4 week period, with a budget of £10,000. Stephen Hawking, recently promoted from analyst was given the task of planning the campaign, …

TIMBUKTU – At the recent MSCA’s ( Media Self Congratulatory Awards ) the guest of honour, Prime Minister Gordon Brown delivered a staggering outburst on his opinion of the age old agency vs media owner divide in attempt to deflect from the current expenses debacle his crooked party are involved in.
‘ Agencies? – don’t get me started. Those c***s really grip my shit. With all that ‘Labour isn’t working’ hooey. They’re the ones not fucking working and if any of them come to me with a begging bowl to bail …

Alarm bells rang yesterday as Precise Media were under pressure to explain why they appear to have developed a nuclear reactor in their new offices in Victoria. New aerial photography released by MI5 clearly shows what appears to be a Grade 2 nuclear facility only half a mile away from Buckingham Palace and the Houses of Parliament.

Precise Media has been under increasing scrutiny over recent months over it’s aggressive insurgence into the digital market. Their results have been highly praised leaving many in the industry questioning how these …

You join us at the beginning of one of the quarter final qualifiers for this years MasterPlannerBuyer: The Professionals. Greg Wallace and Michel Roux Jr have always shown a proclivity for media dress with their excellent array of suit jackets worn with jeans. Now they have officially swapped choux pastry for pointy shoe pastry, a raspberry reduction for a rate discount and cooking for booking.
3 aspiring PlannerBuyers have been asked to produce a classic digital plan – with added elements of their own ingenuity. They come from across the industry, …

Management at Sales House, B-Star, today announced that they will be axing 20 of their staff. The unlucky few face a bleak future as the selected will be for the chop next week. Dave D’Boy, managing Director has made the decision to literally give them the axe and have a public execution on Charlotte Street next Thursday.

“We decided that this would probably be the best way forward. Not only do we not have to pay any redundancy fees, but also this makes for a bit of a morale boost for …