The PostView: The Last Hurrah For The Horizontal DR Ad Network | ExchangeWire.com
April 2nd, 2012
26 Comments
The PostView: The Last Hurrah For The Horizontal DR Ad Network | ExchangeWire.com.
An interesting piece on Exchange Wire about the challenges facing traditional networks in the new automated trading marketplace.
Finally Agencies can have their cake and eat it, but does it mean that there is no longer a place for Networks. It seems that there isn't, as the traditional role that arbitrage networks can be sidestepped. I would argue that the rise of automated trading platforms is merely Read more [...]
Why is ad misplacement still happening in digital advertising?
April 2nd, 2012
7 Comments
Ad misplacement is a very sensitive topic for most clients and is something that agencies and networks seem to be forever fighting against in order to maintain trust and spend from their clients. Clearly there are many shades of grey when determining what inappropriate content to place ads against is. Everybody knew in 2007 that a “happy slapping” site was not the place to position BT or Easyjet, and that pornography was not good for brand equity. Following a Panorama exposé networks were Read more [...]
